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Non-Skinny Jeans Trend

The denim styles at the moment are moving away from slick silhouettes to more relaxed and voluminous – and we love that. It comes with being a certain age – you look more rock’n’roll in skinny jeans, but more elegant in boyfriend jeans, and also the fact that non-skinny jeans are hugging your curves make them so liberating, it’s so easy to feel comfortable in them and at the end of the day that’s what makes you feel sexy.

But where did it all go wrong for skinny jeans?

Jeggings ruined them. As soon as they started bastardising the denim and putting in too much stretch, it became trashy.

says Donna Wallace, ELLE‘s former Accessories Editor

Our perception of what looks cool has shifted. Proof? From high street to high end, brands are expanding their jeans offering (for example Ganni launching a Levi’s collaboration last summer) because we’re simply buying more and more (Net-a-Porter reported a 25% increase in denim sales year-on-year in 2020) and they are no longer skinny (Levi’s best-selling style is the 501).

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